Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It involves various online strategies and tactics that utilize the internet and electronic devices to connect with consumers. Digital marketing has become a crucial part of modern business strategies because of the widespread use of digital devices and the internet.

Scope of Digital Marketing

The scope of digital marketing is vast and continuously expanding due to the ever-evolving nature of the internet, consumer behavior, and technology.

Techniques of Digital Marketing

1. Search Engine Optimization

what it is optimizing website content to improve and structure to improve rankings in search engine results pages (SERPs)

There are two types of seo;

On-page optimization

Off page SEO